Rental Market Update

Sep 2024 Update

10/3/20242 min read

A person putting money into a calculator
A person putting money into a calculator

The rental market in Canada is facing its slowest annual growth rate in 34 months, marking a significant shift in the housing landscape. Recent data reveals a steady decline in annual rent increases, with rates dropping from 9.3% in May to 7.0% in June, and further down to 5.9% in July.

This slowdown can be attributed to several factors. Firstly, there has been a notable surge in apartment completions, which has increased the supply of rental units and eased some of the pressure on the market. Secondly, population growth has decelerated, reducing the demand for new rentals. Lastly, a softening labor market has impacted renters' ability to pay higher prices, leading to a stabilization in rent increases.

In May 2024, average asking rents across Canada hit a record high of $2,202. However, this peak was short-lived, as rents have since decreased by 0.7%. This deviation from the usual upward trend in rental prices is particularly noteworthy. Such a decline outside of the COVID-19 period, when extraordinary circumstances disrupted the market, highlights a significant shift in the rental landscape.

The dynamics of supply and demand are clearly influencing the rental market. The increased availability of rental units due to higher apartment completions has provided more options for renters, which in turn has tempered rent hikes. Meanwhile, the slower population growth has lessened the pressure on housing demand, further contributing to the cooling of the market.

Additionally, the softening labor market is playing a crucial role. With job growth slowing and economic uncertainty rising, many renters find themselves less able to absorb steep rent increases, leading landlords to adjust their expectations.

This period of adjustment in the rental market comes as a relief to many tenants who have been grappling with rapidly rising rents over the past few years. However, it also poses challenges for property investors and developers who have grown accustomed to the robust growth in rental income.

As the market continues to adjust, stakeholders will need to navigate these changes carefully. Renters may find more opportunities and negotiating power, while landlords and developers will need to adapt to a more balanced market where supply and demand are more closely aligned.

In summary, the current slowdown in the rental market's annual growth rate is a complex interplay of increased housing supply, slower population growth, and a softening labor market. This shift marks a departure from the sharp increases seen in recent years and signals a potential rebalancing of the rental market dynamics in Canada.